API pricing
Instagram API pricing
in 2026.
No fee. Plenty of conditions.
Meta publishes no price for its Instagram APIs. You pay in access instead: a business or creator account, App Review and Business Verification, and data mostly from accounts you manage. Here is what each official API reads, next to the same jobs on Monocrawl.
- 1 credita page of posts
- 0App Reviews
- Anypublic account
On Monocrawl
FreeFree plan · 84 credits for this jobinstagram/posts: 1 credit a page, 12 posts on each recorded page. Any public account.On Instagram’s own API
No published feeBusiness Discovery (Instagram API with Facebook Login)Business and creator accounts only. Your app needs App Review and Business Verification to serve accounts you don’t manage.The official tiers
Three official routes.
None with a price list.
Meta’s Instagram docs, product page and Platform Terms publish no fee, tier or pay-per-use rate. The limits and the paperwork are where the cost is.
Instagram API with Instagram Login
No published fee
Access by App Review, not payment
- Who can use it
- Apps for Instagram business or creator accounts that log in with Instagram. No Facebook Page needed.
- Limits
- 4,800 × impressions calls per 24 hours, per app and user
- Up to 50 comments per query
- Advanced Access (App Review and Business Verification) to serve accounts you don’t own
- Reads
- The user’s own profile, posts, insights and the comments on them, plus posts that tag or mention them.
Instagram API with Facebook Login
No published fee
Access by App Review, not payment
- Who can use it
- Apps for professional accounts linked to a Facebook Page. The only route with Business Discovery and Hashtag Search.
- Limits
- Business Discovery and Hashtag Search: 200 × users calls per hour
- 30 unique hashtags per account per 7 days
- Recent hashtag posts from the last 24 hours only
- Reads
- Your own account, plus other business and creator accounts’ bios, counts and posts, and hashtag posts without their usernames.
Meta Content Library
$0, or $371 a month
Free in Meta’s own research environment; $371 a month plus $1,000 setup through SOMAR (since January 2026)
- Who can use it
- Academic and not-for-profit researchers only. No commercial use.
- Limits
- 500,000 records per 7 days, plus 500,000 comment records
- Up to 100,000 results a query
- Analysis stays inside a secure environment
- Reads
- Public posts and comments from business and creator accounts, and from personal accounts that are verified or have 100 or more followers.
What it reads
What each route reads.
Business accounts, mostly.
Green reads it, amber reads it with conditions, grey can’t. Monocrawl reads public data from any public account.
| Job | Instagram Login | Facebook Login | Content Library | Monocrawl |
|---|---|---|---|---|
| Another account’s posts | No | LimitedBusiness and creator accounts | LimitedResearchers only | Yes |
| Comments on another account’s posts | No | LimitedOnly posts that mention you | LimitedResearchers only | Yes |
| Personal accounts | No | No | LimitedVerified or 100+ followers | YesPublic accounts |
| Posts under a hashtag | No | Limited30 hashtags a week, no usernames | LimitedResearchers only | Yes |
| Follower lists | No | No | No | LimitedA sample |
| Reel transcripts | No | No | No | Yes |
The rules
The rules
that come with it.
Meta’s Platform Terms apply to every Instagram API. These are the clauses buyers ask about.
No selling the data
Clause 3.a.iv bans selling, licensing or buying Platform Data, and clause 12.l counts anonymised, aggregated and derived data as Platform Data too.
Meta Platform TermsMostly your own data
Meta’s overview says a permission only reaches data created by the app user. Reading other accounts is limited to Business Discovery, hashtags and mentions.
Meta: Instagram Platform overviewApp Review to go wider
Serving accounts you don’t own needs Advanced Access: App Review, with a screencast for each permission, and Business Verification.
Meta: App Review for InstagramDelete on request
You must update or delete Platform Data promptly when asked, and once you no longer need it for the permitted purpose.
Meta Platform TermsHashtags are rationed
An account can query 30 unique hashtags in any 7 days, recent results cover 24 hours, and the poster’s username can’t be requested.
Meta: Hashtag SearchEmbeds are for display
oEmbed needs no token since May 2026, but using its metadata for analytics is not allowed.
Meta: oEmbed
What changed
What changed
since 2024.
Personal accounts lost their official API in 2024. Since then Meta has added metrics and loosened embeds; prices have not appeared.
Instagram API with Instagram Login launches: no Facebook Page needed.
ChangelogThe Basic Display API is retired. Personal accounts have no official read API from here on.
Meta for Developers blogReel view counts become available, only through Business Discovery.
ChangelogSOMAR, one of the two Content Library environments, starts charging $371 a month per team.
ICPSR: SOMARThe Creator Marketplace API limit rises from 240 to 1,000 queries per user per hour.
ChangelogoEmbed can be called without an access token.
Changelog
On Monocrawl
The same jobs,
priced per call.
No App Review, no business account, no Facebook Page. One key, public data from any public account, and 1,000 free credits a month.
An account’s postsinstagram/posts1 credit a page- Comments on a post or reel
instagram/post-comments3 credits a page - A profile with its counts
instagram/profile1 credit - Posts under a hashtag
instagram/search-hashtag3 credits a page - A reel’s spoken words
instagram/post-transcript5 credits
Recorded 26 Sep 2026: Gymshark’s posts from instagram/posts, 1 credit.
The SulekMarket giveaway 😮💨
2,79325161,085Reel26 Sept 2026The Gymshark x Sam Sulek collection is dropping soon. Get early access at Olympia weekend 👀 More info on stories.
150,0294102,614,342Reel25 Sept 2026We’re hybrid athletes, we live by ‘AND’.
5,54770484,606Reel20 Sept 2026Celebrando a nuestros atletas Hispanos 💪 ~ Celebrating our Hispanic athletes 💪
44,300239Carousel17 Sept 2026
Questions
Instagram API pricing,
answered.
Is the Instagram API free?
Meta publishes no fee for its Instagram APIs. What you need instead is a business or creator account, and App Review plus Business Verification to serve accounts you don’t manage.
Can I get comments from other accounts’ posts?
Not through Meta’s APIs, except on posts that mention your account. Monocrawl’s instagram/post-comments reads comments on public posts and reels for 3 credits a page.
Can I read personal accounts?
Meta’s APIs cover business and creator accounts. The Basic Display API, the last route for personal accounts, was retired on 4 December 2024.
What are the rate limits?
Most endpoints allow 4,800 × impressions calls per 24 hours. Business Discovery and Hashtag Search allow 200 × users calls per hour, and hashtag search is capped at 30 unique hashtags a week.
Can I resell data from Meta’s API?
No. Meta’s Platform Terms ban selling or licensing Platform Data, and count aggregated and derived data as Platform Data too.
What does Monocrawl cost for Instagram?
1 credit for a page of posts or a profile, 3 for a page of comments. The free plan has 1,000 credits a month; Starter is $29 for 10,000.
Start free
Instagram data without App Review.
1 credit a page of posts.
1,000 free credits every month. No card required.
Get a free API key