API pricing
Instagram API pricing
in 2026.
Costs, limits and access.
Meta charges nothing for its Instagram APIs. You pay in access instead: a business account, App Review, verification, and data mostly from accounts you manage. Pick a job to see what it takes.
- 1 credita page of posts
- 0App Reviews
- Anypublic account
Meta’s Instagram API- Business or creator account
- A linked Facebook Page
- App Review, with a screencast
- Business Verification
Only your own posts, or posts that mention you
- One API key
- instagram/post-comments
3 credits a page
Before your first call
What it takes
to read another account.
Meta’s route before your first call about an account you don’t manage, next to ours.
Meta’s Instagram API- Instagram business or creator account
- A linked Facebook Page
- A Meta developer app
- App Review: a screencast per permission
- Business Verification
- Mostly accounts you manage
- Free API key, no card
- Call any public account
The official tiers
Three official routes.
No price list.
Meta’s docs, product page and Platform Terms publish no fee. The limits are the price.
Instagram Login
No fee
Access by App Review
- Your own account’s posts and comments
- 4,800 × impressions calls a day
- No Facebook Page needed
Facebook Login
No fee
Access by App Review
- Other business accounts’ posts
- Hashtags: 30 a week, no usernames
- 200 × users calls an hour
Content Library
$0 or $371 / mo
Researchers only; $371 a month through SOMAR
- Public posts and comments
- 500,000 records a week
- No commercial use
What it reads
What each route reads.
Business accounts, mostly.
Green reads it, amber with conditions, grey can’t.
| Job | Instagram Login | Facebook Login | Content Library | Monocrawl |
|---|---|---|---|---|
| Another account’s posts | No | LimitedBusiness and creator accounts | LimitedResearchers only | Yes |
| Comments on another account’s posts | No | LimitedOnly posts that mention you | LimitedResearchers only | Yes |
| Personal accounts | No | No | LimitedVerified or 100+ followers | YesPublic accounts |
| Posts under a hashtag | No | Limited30 hashtags a week | LimitedResearchers only | Yes |
| Follower lists | No | No | No | LimitedA sample |
| Reel transcripts | No | No | No | Yes |
The rules
The rules
that come with it.
From Meta’s Platform Terms and Instagram docs, which cover every route.
No selling the data
Selling or licensing Platform Data is banned, derived and aggregated data included.
Meta Platform TermsMostly your own data
A permission reaches data the app user created. Others: Business Discovery, hashtags, mentions.
Meta: Instagram Platform overviewApp Review to go wider
Serving accounts you don’t own needs App Review and Business Verification.
Meta: App ReviewDelete on request
Update or delete Platform Data promptly when asked, and when no longer needed.
Meta Platform TermsHashtags are rationed
30 unique hashtags in any 7 days, 24 hours of recent posts, no usernames.
Meta: Hashtag SearchEmbeds are for display
oEmbed needs no token since May 2026, but no analytics use.
Meta: oEmbed
What changed
What changed
since 2024.
Personal accounts lost their API. Metrics came and went. No price appeared.
Instagram Login launches: no Facebook Page needed.
ChangelogBasic Display API retired. Personal accounts lose their API.
Meta for Developers blogReel views arrive, through Business Discovery only.
ChangelogSOMAR starts charging researchers $371 a month.
ICPSR: SOMARCreator Marketplace limit rises to 1,000 an hour.
ChangelogoEmbed works without an access token.
Changelog
On Monocrawl
The same jobs,
priced per call.
No App Review, no business account, no Facebook Page. One key, any public account, and 150 free credits to start.
- An account’s posts
instagram/posts1 credit a page - Comments on a post or reel
instagram/post-comments3 credits a page - A profile with its counts
instagram/profile1 credit - Posts under a hashtag
instagram/search-hashtag3 credits a page - A reel’s spoken words
instagram/post-transcript5 credits
Recorded 26 Sep 2026: Gymshark’s posts from instagram/posts, 1 credit.
The SulekMarket giveaway 😮💨
2,79325161,085Reel26 Sept 2026The Gymshark x Sam Sulek collection is dropping soon. Get early access at Olympia weekend 👀 More info on stories.
150,0294102,614,342Reel25 Sept 2026We’re hybrid athletes, we live by ‘AND’.
5,54770484,606Reel20 Sept 2026Celebrando a nuestros atletas Hispanos 💪 ~ Celebrating our Hispanic athletes 💪
44,300239Carousel17 Sept 2026
Questions
Instagram API pricing,
answered.
Is the Instagram API free?
Meta publishes no fee for its Instagram APIs. What you need instead is a business or creator account, and App Review plus Business Verification to serve accounts you don’t manage.
Can I get comments from other accounts’ posts?
Not through Meta’s APIs, except on posts that mention your account. Monocrawl’s instagram/post-comments reads comments on public posts and reels for 3 credits a page.
Can I read personal accounts?
Meta’s APIs cover business and creator accounts. The Basic Display API, the last route for personal accounts, was retired on 4 December 2024.
What are the rate limits?
Most endpoints allow 4,800 × impressions calls per 24 hours. Business Discovery and Hashtag Search allow 200 × users calls per hour, and hashtag search is capped at 30 unique hashtags a week.
Can I resell data from Meta’s API?
No. Meta’s Platform Terms ban selling or licensing Platform Data, and count aggregated and derived data as Platform Data too.
What does Monocrawl cost for Instagram?
1 credit for a page of posts or a profile, 3 for a page of comments. You start with 150 free credits; Starter is $29 for 10,000.
Start free
Instagram data without App Review.
1 credit a page of posts.
Start with 150 free credits. No card required.
Get a free API key